Amazon may be so far upriver it can’t see this coming but there’s a start-up breaking cover that’s aiming to put a few shots across its bow.
It fancies it’s gonna leapfrog Rackspace and GoGrid to claim the number two spot in Infrastructure-as-a-Service (IaaS) behind Amazon in no time at all.
The name of this prodigy is NephoScale, a half-way erudite moniker from the Greek word nephos meaning, of course, cloud.
It was started by CEO Bruce Templeton, who bought Silicon Valley Web Hosting, NectarTech Hosting and Simpli Hosting with IPO money made when Foundry Networks went public, and CTO Telemachus Luu, who built GoGrid’s first three iterations, effectively making NephoScale his fourth cloud.
The start-up is internally financed. No venture capital until it proves its point, it says, and can get a happy valuation.
NephoScale claims it’s building a few tricks into its greenfield technology that not even the mighty Amazon has yet – like geographic redundancy of all systems, including provisioning, asset management, ticketing and billing – and that its stuff gives developers enough “unprecedented” control over the infrastructure that they will be able to go from development and testing on the platform to production on a global scale without breaking a sweat.
The platform’s reportedly unique architecture is supposed to be capable of scaling horizontally, vertically and geographically, simplifying the creation of complex computing environments. The architecture is supposed to avoid what the company calls the “design locks” or built-in limitations of rival cloud platforms like EC2′s lack of persistent storage and persistent IP addresses.
The start-up’s flagship services include virtualized cloud servers, on-demand dedicated servers and cloud storage à la Amazon’s S3, and Templeton says his team has built a programmatic interface called CloudScript that lets users provision and manage all aspects of the infrastructure using a single API submission, which gives the NephoScale platform PaaS capabilities.
He says, “We’re taking a new approach to IaaS by making it so simple for developers to autonomously set up a cloud infrastructure that it removes the system administrator from the equation, which means companies can do even more with less. The technology we’ve built into our architecture also helps us fulfill a real industry demand by supporting PaaS functions, such as configuring and optimizing an application stack, while providing the additional services and flexibility associated with an IaaS.”
CloudScript is supposed to put a level of infrastructure control into developers’ hands that they haven’t seen before.
Templeton says, “Imagine you’re a developer deploying 10 web servers with storage, firewalls and load balancers. Instead of doing individual API requests for each one, you can now do one API submission and call it done. You can begin to see how this can seriously impact efficiency and delivery times.”
The NephoScale widgetry has been in beta for eight months with a hundred testers, some household names, some Silicon Valley start-ups, some students. Templeton thinks 80% will turn into paying customers.
NephoScale’s cloud servers and cloud storage are available on a pay-as-you-go hourly basis, with no long-term commitment. Pricing, as detailed on its web site, is on a par with Amazon and the start-up is mimicking Amazon’s Reserved Instances with a membership plan that offers a 50% discount on the hourly rates of its Cloud Servers in exchange for an upfront annual fee ranging from $73 to $1,168. Its On-Demand Dedicated Servers will be billed month-to-month and can be had on an annualized pre-paid basis that includes two months free.
Like Amazon, the company also means to offer a free micro instance that unlike Amazon’s, which is only available to the user for a year, will be available indefinitely. Templeton claims to have a “secret sauce” that will make it cost-effective for NephoScale to do that.
NephoScale servers, all Intel stuff, can be had with 32- and 64-bit Linux and Windows operating systems. Currently that means CentOS, Debian, Ubuntu and Windows Server 2008, but the company expects to add Red Hat, SUSE, Fedora, Windows Server 2003 and SQL Server. Its Cloud Storage, which can scale to the hundreds of petabytes, is supposed to replicate objects three times, translating to uptimes of over Five9s and its Dedicated Servers, unlike, say, Rackspace, can reportedly be spun up in five minutes and scaled up and down by the hour.
The user will be able to see all of the widgetry in a single console.
Initially the start-up has a single data center on the West Coast but expects to add one in Asia this summer probably in Singapore and another in Europe by the end of this year probably in Frankfurt. It also expects to add facilities in the states.
The company isn’t quite all there yet with the functionality it means to roll out. For instance, Templeton says it will take another quarter or two for NephoScale to have the promised geographic redundancy in the bag as well as a promised geographically scalable single broadcast domain, effectively creating a private network.